The brief set was to conduct a marketing communication plan for Boots UK for one of their brands. We were elected WAH London and had to encorporate influence from the film, Brief Encounter. 

The project must include a fashion film adaptation - this wasn't solely our marketing plan, however it was part of our brand building campaign launch material.

We used dance as a means of routine (taken from the film) and adapted it to a modern day edge that would fit the brand.