This is a project from my 1st year at University.

The brief set was to find a gap in the fragrence market to create and design a perfume brand with a USP.

This should consist of a thoroughly thought out process of research, context and creative process. Working alongside grahic designers, we created mock up bottle and packaging designs and branding for the company.

Once the idea was established, we then moved forward to create a promotional plan in how you can execute our new idea.

The final promotion plan can be found here. (Please find references attached at the end of the portfolio.)